Segment
Consumers (mass market)
Customer profile
Jobs
- Find out what I am actually good at, in my own language, without paying for the privilege.
- Get a CV that survives an automated screen and still reads well to a human.
- Know what my work looks like in five years, and what to learn now.
Pains
- Every serious assessment tool is English-only, priced for employers, or both.
- Advice about AI and work arrives as headlines, never as something I can act on for my own role.
- I cannot tell whether a training course is worth my money before I have paid for it.
Gains
- A profile grounded in ISCO-08, which therefore means something outside skaills too.
- A plan over 12, 24 and 36 months instead of a score.
- Practice under pressure before the interview that counts.
Value map
Products and services
- skaills personal plans (Free / Pro / Premium) — Personal evaluations, CV tools, growth plan and communities on a free tier, with advanced AI analysis and the Transformative Layer instruments on the paid tiers. Published at $0, $29/month and $79/month.
Pain relievers
- The free plan is a real product, not a trial: personal evaluations, CV tools, growth plan and communities at $0, published at /pricing.
- Four languages from the first release, not a translation added afterwards.
- The Career Path Navigator gives 3 to 5 plausible paths grounded in ISCO-08, in place of generic advice.
Gain creators
- The AI-Readiness Assessment has an individual variant, so the AI question is answered for this person’s own role.
- The Interview Simulator runs a multi-turn mock interview with a recruiter decision and a three-track quality review.
- Learning programmes tailored to sector, level and role are surfaced on every assessment through Smoother Experiences.


