Business plan
How skaills becomes a category-defining HR-transformation platform inside 36 months.
01 · Company
What skaills is, in operational terms
skaills is a SaaS platform delivered at skaills.ai with a multi-tenant data model, trilingual UI (es/en/fr), and an explicit two-layer product architecture. We sell to organizations (B2B SaaS) and to individuals (free + premium freemium). The platform is fully deployed and operational as of v0.21.x.
Legal vehicle and jurisdiction details are available under NDA. Founder is Carlos Miranda Levy; engineering and product execution to date is solo-founder accelerated by AI-native development workflows.
02 · Market
The HR-transformation market is the same conversation in every boardroom this year
The market, as published sources measure it: Global HR technology is a USD 47.5 billion market in 2026, forecast to reach USD 77.7 billion by 2031 at a 10.35% CAGR. Source: Mordor Intelligence, HR Tech Market Size, Growth Drivers & Industry Outlook 2031, mordorintelligence.com/industry-reports/hr-tech-market. Fortune Business Insights puts the same market at USD 43.4 billion in 2025 reaching USD 86.1 billion by 2034 (8.1% CAGR) — two publishers agreeing within 10% on a market this size, which is as good as this category gets.
The blocs skaills is built for — Latin America and the Caribbean, Iberia, and francophone and Maghreb Africa — hold about 767 million people of working age. That figure is our own sum of the World Bank’s 2024 ages-15-to-64 series over those countries, computed at build time from the indicator rather than typed, and it is not a World Bank published total; “Latin America & Caribbean” is the World Bank’s own aggregate and is wider than Latin America alone. Source: World Bank, World Development Indicators, indicator SP.POP.1564.TO “Population ages 15-64, total”, 2024, api.worldbank.org/v2/country/all/indicator/SP.POP.1564.TO.
Our own share of it is our own sizing. The three-year figures below are a bottom-up estimate built from our published prices, not a third-party study, and they are forward-looking.
Where we can win first: SMB and mid-market organizations in the markets where skaills has a structural advantage — Latin America, Iberian Europe, francophone Africa, and US Hispanic-market HR. These are the markets an English-only platform is structurally locked out of.
How the estimate is built: the count of addressable organizations in those markets, multiplied by the published organizational price points, discounted to a share we could plausibly serve within three years. The resulting range is an internal planning figure; it appears in the projections table below and is labelled forward-looking there.
Why now: Three things had to be true at once. (1) AI models capable of absorbing mechanical HR (current generation: Claude / Gemini / GPT-4-class). (2) Empirical evidence that the AI transition is real and uneven enough to force the “what is our plan?” conversation at the CHRO level (Anthropic March 2026 paper). (3) A founder team that started building this 2+ years before the market needed it. All three converged in 2026.
03 · Product
Two layers, deployed, ready to monetize
The product splits cleanly into two layers that map to where AI absorbs vs. augments HR work.
Mechanical Layer (deployed)
- hundreds of evaluation profiles across dozens of sectors and multiple levels · thousands of multilingual competency questions
- Cognitive / personality (Big Five) / DISC / aptitude tests
- CV Evaluator, Creator, Translator
- Salary Aspiration Estimator (with CV auto-extraction)
- Interview Simulator (multi-turn AI mock interview + recruiter decision + 3-track quality review)
- Recruitment campaigns + candidate pipeline (full Position / Campaign / Candidate workflow)
- Climate surveys · 360 reviews · job-fit scoring
- ISCO-08 integration · HR-XML outbound webhook (partner-ready) · certificate issuance
- Public job board · org public pages · talent pool · communities of practice
Transformative Layer (shipped, with more on the roadmap)
- Shipped — Personal Growth Plan (12 / 24 / 36-month synthesis)
- Shipped — AI-Readiness Assessment (individual + organizational variants)
- Shipped — Career Path Navigator (3–5 plausible paths, ISCO-grounded)
- Shipped — Org Transformation Plan (CHRO-grade roadmap)
- Shipped — Scenario Simulators — live decision under pressure: Committee Defense (audit / investment / board), AML Triage, Cash Crisis, Variance Investigation, Skill Simulator
- Shipped — Smoother Experiences integration — sister platform (experiences.ailearning.global) surfaces sector/level/role-tailored learning programs on every assessment; orgs can spin up branded Custom Academies / Digital Learning Divisions with our catalog, their own programs, or both
- Shipped — Recruitment 7-step end-to-end (Define · Open · Score · Rank · Simulate · Prep · Decide — audit-logged and ISCO-mapped)
- Shipped — Unified Activity dashboard
- Shipped — Communities of Practice
- On the roadmap — Mentor Matching · Skills Adjacency Map · Manager AI Co-pilot · Change Playbooks Library
Built around your criteria, your priorities, and your values.
Integrations and ecosystem
- HRIS · ATS · Payroll & accounting
- SSO & identity (Google / Microsoft / Okta)
- Calendars & messaging (Outlook / Slack / Teams / Google)
- Open APIs · webhooks · SCIM · SAML
Standards integration
- ISCO-08 (ILO): Phases 1–4 shipped; HR-XML webhook live; cert verifiability in Phase 5.
- ESCO (EU Commission v1.2.1): CSV bundles ingested for en/es/fr/pt; crosswalk seeder ready; UI attribution component pending.
- O*NET (US DOL), SFIA, DigComp, GDPval, OWCI, OECD AI Observatory Index, OSWorld: research sprint underway; integration phased over months 1–12 post-raise.
04 · Business model
Subscriptions + transactions + premium · scaled per layer
Published plans
Quoted from the pricing page at skaills.ai/pricing. Nothing here is a price we have not published.
- Free (individuals): $0. Personal evaluations, CV tools, growth plan, communities. The acquisition layer.
- Pro (individuals): $29 / month. All evaluation profiles, detailed results with PDF export, CV operations.
- Premium (individuals): $79 / month. Advanced AI plus the Transformative Layer instruments.
- Starter (organizations): $199 / month. Up to 25 employees, all evaluation profiles, basic recruitment campaigns.
- Business (organizations): $499 / month. Up to 100 employees, multi-model AI, climate surveys and 360 reviews.
- Enterprise (organizations): Custom. Unlimited headcount, Org Transformation Plan, AI agents, integrations, dedicated account management and SLA.
Planned, not published as prices
- Premium AI add-ons per organization — priced per engagement; no rate card is published.
- Certificate issuance per credential, ISCO-stamped and verifiable — priced per engagement.
- Recruitment campaigns, by campaign or per hire — priced per engagement.
- Org Transformation Plan engagements — priced per engagement; hybrid product and services.
Unit economics (target after month 12)
- Average revenue per paying org: US$ 300/month
- Gross margin: 75–82% (after AI provider variable costs)
- CAC target: < US$ 600 (3-month payback)
- LTV target: US$ 7,200 (24-month average tenure × $300)
- LTV/CAC: 12× target
05 · Go-to-market
Three concentric circles, executed in sequence
Circle 1 — Direct LATAM partnerships (months 1–6). Skaills founder has standing relationships and community access across Caribbean / Central America / Andean region. The first 50 paying customers are landed via direct outreach + HR community partnerships in DR, Colombia, Mexico, Spain. Target: 50 paying orgs at $200 blended ARPU = US$ 10K MRR by month 6.
Circle 2 — Content + thought leadership (months 4–12). The skaills opinion library on Resources is the GTM moat: long-form articles that engage seriously with industry research (Anthropic exposure data, McKinsey/WEF reports, OECD AI capability indicators). These articles are SEO assets and credibility assets simultaneously. Target: 200 paying orgs by month 12 = US$ 50K MRR.
Circle 3 — Channel + ecosystem (months 9–24). Integrations with HRIS systems (BambooHR, Personio, Sage) and certification programs (university-issued professional certificates via ISCO-stamped infrastructure). Partner-led acquisition for the next 800 orgs. Target: 1,000 paying orgs by month 24 = US$ 250–300K MRR (US$ 3M–3.6M ARR).
06 · Financial projections
Conservative, base, optimistic — forward-looking, on our own assumptions
Every figure in this section is forward-looking and none of it has been measured: skaills is pre-revenue. The conservative case discounts the base by about 40%; the optimistic case assumes enterprise wins and channel acceleration. All scenarios assume this round plus a likely priced Series Seed 12 to 18 months later, priced from real revenue.
| Year (post-raise) | Paying orgs (base) | MRR (base) | ARR (base) | Gross margin |
|---|---|---|---|---|
| Year 1 | ~200 | US$ 50–60K | US$ 600–720K | 75% |
| Year 2 | ~800 | US$ 200–250K | US$ 2.4–3.0M | 78% |
| Year 3 | ~2,000 | US$ 500–650K | US$ 6.0–7.8M | 80% |
Forward-looking, not measured. Conservative case discounts above by ~40%; optimistic case includes enterprise wins and channel acceleration and lands at US$ 12–18M ARR by Year 3.
07 · Use of funds
18-month runway · the spend that turns a built platform into a category
- 40% Product (US$ 80,000). Layer-2 connective tissue (Mentor Matching, Skills Adjacency Map, Manager Co-pilot, Change Playbooks). ESCO and O*NET ingestion. Premium speech and multimodal upgrades.
- 20% Go-to-market (US$ 40,000). Latin American HR-community partnerships, content, pilot deployments with case-study commitments, CRM and outreach infrastructure.
- 15% AI and infrastructure (US$ 30,000). AI provider spend, Cloud Functions, Firestore and Storage at production scale, observability and error tracking.
- 15% Compliance and standards (US$ 30,000). ESCO / O*NET attribution surfaces, ISO 27001 and SOC 2 preparation, verifiable-credential compatibility, legal and IP cleanup.
- 5% Founder (US$ 10,000). A modest below-market salary. The round extends focus, not lifestyle.
- 5% Reserve (US$ 10,000). Contingency for pilots, partnerships and unforeseen runway gaps.
08 · Risks and mitigations
The honest version of what could go wrong
- Solo-founder dependency: mitigated by the raise itself (first hires are 2 engineers + GTM lead).
- Long enterprise sales cycles in LATAM HR: mitigated by SMB-led GTM (Circle 1) before pursuing enterprise (Circle 3).
- Generic AI-HR competitors muscling in: mitigated by the two-layer framing + standards depth (ISCO/ESCO native) + trilingual moat. Generic competitors retrofit; we started here.
- AI provider cost spikes: mitigated by provider-agnostic abstraction + content-addressed caching + premium-tier-only gating of expensive features (e.g., ElevenLabs TTS).
- Regulatory / labor pushback in some markets: mitigated by the editorial framing — skaills explicitly rejects both extreme positions and positions itself as the planning instrument, not the replacement instrument. Aligns with regulators' incentives.
Investment snapshot ·Closing Q3 2026
Post-MVP · pre-revenue · multilingual platform shipped
Carlos Miranda Levy
Coordinator of Impact, Innovation and Intelligence
skaills is an initiative of CEMI — Collectively Enhanced Multiple Intelligence.

skaills.ai investor kit

